After the website launches

I’ve written previously about how websites for small businesses are commodities, and how that’s changing the industry. I’ve also written about value-based pricing instead of cost-based pricing. As an extension of that, here’s a discussion of what could happen after a website launches:

You’ve built a new website for a client and gotten it online. Success! You’re happy, the client is happy, you get paid and go home. What happens with the website now? 

Here’s a partial list:

  • Hosting services
  • Domain registration/configuration
  • Feature updates (adding eCommerce, for example)
  • Content updates (new text for the About page)
  • Content marketing (writing blogs, etc)
  • SEO
  • Social media management (checking for messages, making status updates, etc)
  • Email (through GSuite or Microsoft 365 usually)
  • Email Newsletters (setup, sending, writing new newsletters)
  • Analytics/reporting (visitor trends, engagement of different aspects, etc)

Lots of options here, and most clients don’t need all of these. However, especially if a client doesn’t have a communication staff of their own, they’ll need at least a couple of these. They already know they like working with you, and you did a good job on the website. You already know they’re a good client who has paid you on time and was easy to work with. Why not do a few of these for them, and charge them monthly/quarterly/yearly? It’s win-win in many cases.

It’s also a huge win for most freelancers – every client like this means you don’t have to get as many new clients. It increases your billable hours, and decreases the amount of hustle you need to put in each month.