The Akimbo TLD’s and marketability

My love of all things Seth Godin is fairly well established on this blog – I’m a long-time blog reader, faithful podcast listener, Podcast Fellowship participant.

I found it very interesting that Seth unified all of his online workshops into The Akimbo Workshops somewhat recently. They’re available at – check them out!

However, about a year before that, Seth launched his podcast, also named Akimbo. Even though it was first, it didn’t launch at Instead, it was at Today, it’s at (although redirects to too).

I believe that someone else owned before all of this, and was trying to sell it for a (probably) large amount of money.

It’s interesting to me that the podcast wasn’t a big enough project to justify purchasing a (probably) expensive .com domain name, but the unified branding of Akimbo Workshops was.  I speculate that this is for two main reasons: 1. The podcast was an experiment, and it was unclear how profitable and long-term it would be; and 2. domain names matter much less for podcasts than for websites.

Reason one makes sense – if it was an experiment that ended up being successful and continuing, there was no need for the investment of purchasing the .com at the beginning.

Reason two is more interesting – Podcasts aren’t discovered based on their domain name, typically. Instead, it’s based on their name, description and other metadata being in the major podcast directories (iTunes, etc). Seth can write a blog post and say ‘I have a new podcast named Akimbo’ and everyone who wants to listen will search for Akimbo in their podcast app. The domain name isn’t necessary for success; instead, being in the directory (with a strong description and meta data!) is what’s important.

This is opposite of traditional websites or blogs. With a website/blog/online presence, the domain name has historically mattered very much. If you had a strange TLD (domain ending), people wouldn’t find your website. Companies will fight strongly for ownership of the .com (Nissan is a cautionary tale here!).

It’s very interesting how little a domain name matters for a podcast.